Instagram Strategy for Artists, presented by Molly Akin

You've set-up your Instagram account, posted images of your artwork, and built a following of friends and family. But now you need to connect with new audiences and opportunities. How can you make that happen? 

In this session, you will learn how to use Instagram to showcase your artwork and connect with collectors, curators, and new opportunities. You'll learn how use the platform as an integral part of your digital marketing strategy. We'll cover specific strategies for visual artists - including who to follow, how to increase engagement, hashtags, and the increasing importance of insta stories. You will leave with a strategy planning document, and the tools to expand your audience. 

Please note: This is not a workshop on how to get started with Instagram, and will not cover account basics or other social media platforms. Attendees must set-up an Instagram account in advance of the workshops. A smartphone is required to participate in this session.

Presenter bio | Molly Akin is an experienced strategic marketer with expertise in digital marketing, print communications, photography and visual communications. Molly is Assistant Director of Catalyst Conversations, a Cambridge based non-profit dedicated to bringing artists, scientists and the public together in dialog through free public events. Molly shares her expertise with non-profit leaders, small business owners and artists through workshops at Cambridge Community Television, where she was named Instructor of the Year in 2015. Molly previously served as Director of Marketing & PR at Cambridge Arts Council where her portfolio included running a collaborative marketing network, press outreach, developing and implementing communications strategy and outreach to the public. While at Cambridge Arts, Molly piloted Cambridge Arts Creative Marketplace, a new approach to artist’s economic development. Molly has a background as a practicing artist and will complete a graduate degree in Management with a focus on nonprofit leadership in May 2019.