Class (Online): Advanced Social Media Strategy for Artists, with Ayana Mack

Advanced Social Media Strategy for Artists, with Ayana Mack

Thursdays, October 6, 13, 20 and 27 (6:00-7:30pm) on ZOOM

This workshop series will cover strategies and tips on ways to maximize Instagram as an artist or creative. The goal is to give the participants an overview of ways to use features on the platform to increase sales, audience engagement, promote products, and more. In addition, participants will receive resources that are relevant to their business. 

*Please note: this workshop series is designed for artists and creatives who already have a presence on Instagram, but are looking for assistance with maximizing their strategy. An established account and basic knowledge of Instagram posts and story creation is required to register for this class. (If you have any questions about this, please email Stephanie Todhunter at: stodhunter@cambridgeart.org)

Session 1 | October 6 | Analyzing your Profile: Review your profile and dive into data to learn what is working and what can be improved. We'll cover Instagram Insights, Analytics, and features to help elevate your brand story.

Session 2 | October 13 | Instagram Trends: What do trends have to do with your brand strategy? You'll learn how to stay true to your brand voice while implementing trends, bringing awareness to your profile. 

Session 3 | October 20 | Developing a Social Media Strategy: You'll learn how to create a plan to support your larger business goals. Reviewing data and trends that increase sales, audience engagement, and more.

Session 4 | October 27 | Creating a Content Calendar: We'll discuss and develop a content calendar to help elevate your creative products or services. You'll learn how to write captions that speak to your brand personality, how to use hashtags and the importance of video content.

Maxiumum number of attendees: 12

About Ayana Mack

Ayana Mack has worked with early-stage and established businesses/organizations for over a decade. With a focus on brand development, social media strategy, print marketing, merchandise, product design & more. Some clients Ayana has worked with include Congresswoman Ayanna Pressley, The City of Boston, The Boston Arts & Music Soul Festival, Boston While Black, Massachusetts Association of Realtors, Boston Public Schools, HubSpot, and more. Over the last eight years, Ayana has been the Senior Graphic designer at the Greater Boston Real Estate Board. Where she manages marketing for six divisions within various sectors of real estate.
 
Ayana works with clients to understand their design needs and visually communicates them over time. Her background in Visual Art, User Experience, and Graphic Design
skills allow her to take a creative approach to problem-solving. In turn, leaving the client with a compelling design and strategy to help elevate their business or organization. 

In 2020 Ayana was an honoree for “Black Excellence on the Hill,” celebrating her contribution to the arts in the Commonwealth. She is also a board member of the AIGA (American Institute of Graphic Arts) as well as the Arts and Business Council of Greater Boston. Advocating for equity within the arts, especially in Black communities. To learn more, please visit: www.ayanamack.co