Email Marketing for Artists with Gayle Mahoney

Email Marketing for Artists with Gayle Mahoney

Tuesdays, May 28 and June 4 (6:00-8:00pm) on Zoom

$55 CAA Member; $70 General Admission

Registration close date: Tuesday, May 27 at 5pm

Maximum number of attendees: 40

Prerequisite: Competency on Zoom and in general computer skills.
 

Adding email marketing to your art toolkit is a great way to cultivate a deeper, more consistent relationship with your fans and collectors, as well as broadening your audience! In the first session, Gayle will give you an overview (plus pros and cons) of some popular email marketing platforms and provide strategies for building and managing your email lists. In the second session, you will discuss ideas for creating email content, and Gayle will help troubleshoot issues you may be having in setting up your templates and sending your emails.
 

Image: courtesy of Hilary Hanson Bruel from the 2023 Mary Schein Fall Salon

Gayle Mahoney runs a branding and design company specializing in the art and design industry. She started her career as an art director at magazines and advertising agencies in New York City, developing ad campaigns, branding and websites for many Fortune 500 companies. She has bridged her marketing and art experience by working as an arts marketing consultant, developing marketing strategy, communications plans and ad campaigns for museums, arts nonprofits and many individual artists. She has been designing websites since 1999, and has taught art business and website classes since 2010 at art centers, craft schools and online. Mahoney has been a professional artist for more than 20 years. She has worked in watercolors, acrylics, ceramics and metal arts. She earned a Bachelor of Arts degree from Skidmore College in “Art in Society.” She also studied studio art at San Francisco State University, the Montclair Art Museum, and the NJ Visual Arts Center in Summit. www.gaylemahoney.net (branding and design website) www.gaylemahoney.com (fine art website)